CoastalWear sits at the intersection of performance and lifestyle. Technical knits, quick-dry wovens and sun-protective fabrics are cut into silhouettes that work as well on the boardwalk as they do on the water.
The programme is developed with a coastal climate in mind: lighter weights, higher UPF ratings and colour stories that hold up to sun and salt. Distribution leans into wholesale for reach and direct-to-consumer for margin.