UrbanThread is our street-led denim and casualwear label, built for a consumer who treats denim as a daily uniform rather than an occasion purchase. The range spans core five-pocket fits, relaxed and tapered silhouettes, and a fast-moving tops programme that keeps the floor fresh between denim drops.
The brand competes on fit consistency and speed. We hold a tight core fit block, then layer trend-driven washes and finishes on top — a structure that keeps size runs simple for retail partners while still delivering newness every month.
- Core five-pocket and relaxed fit blocks, graded and fit-tested across the size range.
- Wash and finish innovation with a short development cycle.
- Coordinated tops and outerwear for a complete in-store statement.